How do you increase your customer base while still keeping current customers happy? With eCommerce automation!. If you have an eCommerce store, tools such as a marketing automation eCommerce system can help you to find ways to make your business activities a lot easier. eCommerce automation software tools are not difficult to use but they can be overwhelming if you are new to the automation world. Here are some ways you can use automation to simplify your business day.
Inventory management
Monitoring stock levels is essential. You need to know what you have in stock and what you will need to order for customers so you don’t run out. It is also a time-consuming process. An automated inventory management system can streamline the process. This software works directly with eCommerce store websites and helps each store to monitor stock levels.
There are also eCommerce automation tools that also help you to find wholesalers or partners in real-time. These tools will help your business to ensure there is enough stock so you don’t over promise your customers when it comes down to providing supply.
You also save a lot of time with inventory automation software. You won’t have to go through spreadsheets and do manual counting of stock. It automatically lets you know when stock is decreasing so you don’t have to hire labor for this. Not to mention, it is also more accurate than humans.
Customer management
Have trouble with customer retention or boosting your customer sales? eCommerce marketing automation tools can help to track and reward customers. Other basic automation tools can help you to find customers that have a purchase history with you so that you target them with offers specifically relating to their purchase. What better way to thank your customers than with a personalized offer for them?
eCommerce marketing automation tools such as email campaign tools can also help you to generate more sales. Email marketing tools sort your marketing into automated workflows so you can specifically target customers with your advertising. For example, a CRM system can help you to target customers who haven’t purchased with you for a long time and offer them a special offer so that they can purchase from your store again. You can track specific age groups if available to target a specific market.
Order management
Order management automation tools can help you to handle your online store operations. It helps you to track your orders and follow up with deliveries. For example, a customer might add products to their cart but decide not to check the items out. They are probably looking up prices elsewhere or rethinking their purchase. It can help customers to remind them of their purchases or bring them back to their cart. Tools such as email platforms are a good way to remind customers of their cart.
There are also cases where deliveries fail. Sometimes incorrect details can be added to systems by your sales teams or printing labels may be incorrect. Delivery failure can lead to unhappy customers and bad reviews that can affect your business. With automation software, these errors are a thing of the past. This software can correctly mark orders and track deliveries to ensure that mistakes are eliminated. Saving your business time and money and increasing your reputation.
Looking for more info on how to use marketing automation for eCommerce? We can help with eCommerce software that can improve your day-to-day business activities. We simplify promoting, selling, and managing products online for the most complex challenges that businesses face.
Give us a call to improve your eCommerce automation today!
