CRM software is a collection of sales, marketing, and customer support applications. Automated administrative and billing processes can be automated by connecting your CRM to your accounting program. If your systems are connected, it is easier to track revenue from sales conversations and other marketing activities.
This data allows you to see where revenue is coming from quickly and what sales, marketing, and service activities are contributing to your bottom line. Your CRM software can be automated with your accounting software to reduce human error and keep your data current and accurate.