3 effective ways to grow your eCommerce business

It’s time to grow your Commerce business! It won’t be easy. Building an effective eCommerce site takes time and resources. You are going to have to work hard to see results. Don’t worry, we have some points to get you started. Find out how to grow a business with these 3 effective steps.

Build Your Brand Awareness

How to grow your business online? Brand awareness is key. Without brand awareness, nobody will be able to discover or recognise your brand. Thankfully, creating brand awareness for your online eCommerce business is not difficult. There are more ways than ever to boost your visibility. Some ways to build your brand awareness include:

  • Post regularly on social media
  • Create a search engine optimisation (SEO) strategy
  • Use a brand awareness campaign
  • Use paid ads

All of these can take time and money but the result is a boost in your brand awareness which will increase sales in the long term. Hire professionals and tools to help you with your brand awareness if you need them.

Build Email Lists and Use Email Marketing to Stay Engaged

Ask any marketing expert for advice on how to grow the business and you’ll receive one common answer: email marketing. Email is a top marketing channel as it heavily influences your consumer. For example, if a customer abandoned their cart before checkout, you can use email marketing to reach out to them and offer them a discount on their basket which will convince them to click “checkout”. 

The secret of email marketing is to get people to sign up for your email newsletters. You don’t have to go around asking people for their email addresses. Try offering your customers a discount or free shipping if they sign up for your email newsletters. You will not only gain more email addresses but you’ll also gain loyal customers and more sales.

Once you get your email list, start with a couple of emails a week until you find the frequency that works for you. Don’t forget to personalise it to suit your target market. You can use email automation tools for this. If you don’t see a change in your eCommerce sales, try sprucing up your email marketing or sending fewer emails per week.

Improve Your Conversion Rate by Testing, Testing, and Testing

Another way to find out how to increase eCommerce sales is to test everything. The only way you’re going to know what works for your customers is to try different marketing strategies. A/B testing is an analytical tool to help you to improve your growth by testing out different marketing tactics. There are a lot of ways you can use A/B testing. You can test out one product at a time against the following factors:

  • Test which product photos appeal to your customers
  • Test headlines that grab their attention
  • Find out which CTA (call to action) helps you to gain clicks on your products
  • Change your copy to hit different markets
  • Find out which promotions help your conversion rate by testing out coupons or discounts

You’re going to need A/B testing tools and other analytic tools such as sales and email automation tools to help you with your conversions. Terracor Business Solutions can help you with the tools you need for effective business marketing to increase sales growth. We have tools and business solutions specifically designed for the eCommerce market and we can tailor these solutions to fit your unique business needs.

Find out how to grow your eCommerce business or purchase our marketing tools for your business by contacting us today!

Spread the word

Recent Posts