Make B2B Online Ordering Easy with a Customer Portal

B2B online ordering has witnessed an undeniable surge as eCommerce continues its rapid expansion. In today’s digital landscape, ensuring a seamless ordering process for your business customers has become essential. Implementing a dedicated Customer Portal can be a game-changer — simplifying the B2B online ordering experience while enhancing customer satisfaction and loyalty.

What Can the Customer Portal Do?

A Customer Portal provides your B2B customers with a convenient and secure way to browse and purchase products online. It creates a personalized purchasing and document management experience, allowing customers to quickly find what they need.

To save time and money while improving accessibility, most wholesalers and distributors are moving their B2B sales online. Even before the pandemic, a 2019 survey found that 84% of American B2B professionals expected to increase their eCommerce spending — a number that has only grown since.

With a Customer Portal such as Terracor Storefront, self-service functionality is extended directly to your customers, providing a streamlined experience integrated with your ERP system.

1. Customers Can Easily Track and Order Products

Many customers may not be ready to buy immediately — they might need time to review options, compare products, or manage cash flow. A Customer Portal enables them to place orders online 24/7, at their convenience. It also serves as a comprehensive resource center, giving them valuable insights into your company and products to help make informed decisions.

Benefit to you: Round-the-clock order access extends your effective business hours, increasing sales potential without adding staff.

2. Personalize Your Branding with Customization Options

Consistent branding builds customer trust and reinforces your professional image. With Terracor Storefront, you can customize your Customer Portal to reflect your company logo, colors, and brand identity across all pages and documents.

Benefit to your customer: A unified brand experience helps clients easily recognize your materials and builds long-term confidence in your company.

3. Effortless Automated Mailers and Secure Payment Integration

Security remains a top concern for online transactions. Terracor Storefront is both PCI and PA-DSS compliant, ensuring all credit card transactions meet the strictest data security standards. It also integrates seamlessly with major payment processors such as PayPal, Moneris, and Beanstream.

Benefit to you: Offer secure credit card payment options confidently while maintaining compliance with industry standards.

4. Streamlining Business Operations with a B2B Online Ordering Platform

Efficiency is critical in today’s business environment. A Customer Portal reduces time spent on routine inquiries and manual order processing. Customers can view purchase history, reorder from past transactions, and download or print invoices directly from the portal — saving your team hours of administrative effort.

Benefit to you: Tangible cost savings by automating repetitive manual tasks, freeing staff for higher-value activities.

5. Send Automatic Order Updates

Beyond ordering, a Customer Portal enhances communication by automatically sending real-time order confirmations, shipment notifications, and updates to customers, warehouses, and sales teams.

Benefit to you: This transparent communication strengthens relationships and positions you as your customers’ preferred supplier.