Customer Groups Add-On
Boost sales and satisfaction by showing the right products to the right customers.
Benefits
Personalized browsing
Show only relevant categories, brands, and products to each customer group.
Higher conversion rates
Remove noise so buyers find what they need faster.
Fewer support questions
Reduce confusion by hiding items customers can't buy.
Channel-friendly
Tailor assortments for dealers, distributors, and key accounts.
Simple governance
Apply consistent visibility rules across many customers at once.
Features
Group-based visibility controls
Decide which categories, brands, and products each group can see.
Flexible group rules
Build groups from customer attributes (warehouse, territory) or custom ERP fields.
ERP-aware
Uses your Spire ERP data so customer eligibility stays aligned with your back office.
Automatic updates
Changes to customers or products sync through to the storefront without manual rework.
Works across portals
Compatible with Storefront, Sales Portal, and Dealer Portal.
Showcase

Each customer sees a tailored catalog based on their assigned group.

Create and manage groups with intuitive controls; apply rules to many customers at once.

Dealers, resellers, and any other customer group each get a curated experience.
🎥 How Customer Groups Simplify Your Product Display Strategy
See how easy it is to create personalized shopping experiences for different customer segments.
Ready to Personalize Your Customer Experience?
Have questions or want a walkthrough? Book a quick demo and we'll show Customer Groups in your context.
